Chief Marketing officer, BackOffice Associates
As Chief Marketing Officer, Zarina Stanford is responsible for the development and implementation of BackOffice Associates.
Zarina adopts a customer-centric and insight-driven approach in her go- to-market for BackOffice Associates in the region, overseeing audience, industry, and portfolio marketing across all customer segments in support of the entire firm’s business. She is a recognized change agent who spearheads business and transformational initiatives through imagining the possible.
A seasoned industry veteran, Zarina has held various sales and marketing executive positions in North America and Asia. Prior to joining SAP, she was VP of Marketing at IBM where she oversaw strategy, marketing, and communications for Growth Markets and Asia Pacific.
A champion for industry diversity and inclusion initiatives, Zarina is currently Bilateral Committee Chairperson for Asia Pacific-India Cooperation at the global women’s chamber ALL Ladies League (www.aall.in).
Zarina is a graduate of the Asian Advanced Leadership Program from the Graduate School of Business at Stanford University. She holds an MBA from Southern Methodist University and a BA in Journalism from the University of North Texas.